"Influencer content" refers to material, such as posts or videos, created by individuals with a significant online presence who have the ability to sway or impact the opinions, behavior, or purchasing decisions of others. Full definition
For integrating your own influencer content marketing programs, Lee stressed in his presentation to: (toprankblog.com)
The reality is that influencer content programs can deliver value across the entire customer lifecycle, not just awareness. (toprankblog.com)
The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about who they partner with. (toprankblog.com)