It's clearly not about information deficit - there's no significant difference in the information people on each side know. (planet3.org)
He changed my mind on the «information deficit model», the idea that to influence opinions on climate change the most important thing that you have to do is present the facts. (critical-angle.net)
That was the conventional wisdom among skeptics at the time (quote from Demon Haunted World, published in 1997)-- that the problem of pseudoscience or science - denial was essentially one of information deficit. (wattsupwiththat.com)