When a public relations firm interacts with the media or other forms of information distribution, it relies on experts to keep that interaction productive. (resume-now.com)
While these terms don't have formal distinctions, I think of a website as being a frontal «top - down» information distribution mechanism; think a billboard on steroids. (lawfirmmobile.com)
Deep investigation is exactly what is at risk in age of rapid but shallow information distribution. (gigaom.com)