The National Republican Congressional Committee, the GOP - aligned Congressional Leadership Fund, and House Majority PAC (the go - to Democratic group focused on House races) already made initial ad reservations, totaling more than $ 124 million from Labor Day to Election Day. (rollcall.com)
The DCCC is the last of the four biggest groups focused on House races to make initial ad reservations this cycle. (rollcall.com)
The initial ad campaign is the best place to establish your brand's identity, Fabella says. (inc.com)