Vic Gundotra, recalling Andy Rubin's initial pitch for Android, stated: (arstechnica.com)
Month 2: Initial pitching on media list / event target plan, especially for long lead. (jkscommunications.com)
Despite so much of the game's initial pitch focussing on the robotic threats in the open world, there's more than a few human enemies to tackle, beyond simple tribal rivalries. (thesixthaxis.com)