The phrase "intended message" refers to the main idea or purpose that someone wants to express or communicate to others. It is what the person wants others to understand or know. Full definition
He also said the signage rules would have resulted in the «drowning [of the centers»] intended message in the city's preferred admonitions.» (dnainfo.com)
From painting to print, sculpture and installation, the featured works juxtapose publicly intended messages with deeply personal revelations, which are at once polemic and poetic, positive and negative, both in tone and form. (visualaids.org)
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