9 - 12) Standard 1: Demonstrates competence in the general skills and strategies of the writing process; Benchmark: Writes compositions that are focused for different audiences (e.g., includes explanations and definitions according to the audience's knowledge of the topic, adjusts formality of style, considers interests of potential readers). (educationworld.com)
If it is not attempting in some way to be relevant (without being reductionistic) then it will not arouse the interest of any potential readers.) (religion-online.org)
Or topics you could blog about to pique the interest of potential readers. (kathyide.com)