"Introductory price" refers to a special and often discounted price that is offered for a product or service for a limited time when it is first launched or introduced to the market. Full definition
-- You are planning to use an incredibly low or high introductory price for marketing reasons then give great discounts later on. (bookpublishingriches.com)
And coming soon: nursing pads and feminine pads at special introductory prices! (zephyrhillblog.com)
This is at a very low introductory price right now for the value being offered. (amyharrop.com)