The phrase "investment potential" refers to the likelihood or possibility of an investment to grow in value or generate profits over time. It represents the attractiveness or promise of an investment opportunity. Full definition
With the current investment potential of real estate, you may want to take a good look at the benefits. (sparkrental.mysmartmove.com)
Long story short I have purchased a few homes to live in with little thought of investment potential in the last. (biggerpockets.com)
Special situations are an entire area of investing that is rarely discussed, but offer a lot of investment potential for those willing to put the time and research into it. (novelinvestor.com)