Include your personal brand statement which should contain your relevant keywords linked to your relevant key personal attributes. (executivecareerbrand.com)
Value proposition and personal branding: Branding links key personal attribute, drive strengths and links passions with applicant value proposition in a clear message that differentiates applicant from his competitors. (resumeexamples2018.com)
By digging deep and defining your unique combination of key personal attributes, passions, strengths, talents and values, personal branding helps you communicate your good fit BEYOND your target employers» requisite qualifications. (careerdigital.com)