A "kit deal" refers to a business agreement between a sports team or club and a company that manufactures and provides their team uniforms or equipment. Full definition
Newly promoted Premier League club Swansea City have signed a new kit deal with Adidas that will see them sport Adidas shirts from the 2011/2012 season. (footballkitnews.com)
This not the new arsenal kit, arsenal signed a new kit deal with puma and the kit for the next season wont have a nike logo on it (arsenallatest.com)
Arsenal signed a mega-deal with clothing manufacturer Puma back in 2013 [per the Daily Mail] worth # 30 million - a-year in one of the most lucrative kit deals in English history, which beat out Man United's 15 - year, # 287 million deal with Nike for the distinction. (caughtoffside.com)