There are many products on the market designed to provide moist healing for breastfeeding mothers, like hypoallergenic purified lanolin ointments or hydrogel pads. (lactationlink.com)
In recent years research has concluded that not only is a 100 % pure lanolin ointment or cream soothing to new mothers» nipples but it can also prevent nipple trauma by maintaining the internal moisture of the skin. (motherandchildhealth.com)