This method has it's own issues; each time you gain large amounts of body fat, your body adds new fat cells to store the additional fat. (ballingerathleticperformance.com)
Another common myth is the one where people think that by simply training their abs that they can still get a six pack, even if they're carrying large amounts of body fat. (fitnessandpower.com)
A good example of this would be a weight loss advertisement or advertorial in which the writer claims to have lost a large amount of body fat in two months, or a customer claiming that their face looked 10 years younger in just two weeks. (inc.com)