The cost of entry has come way down for a small business that uses the Internet and social media, because you can tap into large pools of people relatively easily. (canadianlawyermag.com)
The app is a platform which has a very large pool of people who connect with each other and are a tad bit more wild and playful than usual, so if you want some action, this is the place to be. (bestcougardatingapp.com)
For instance, they may have a hard core of 20,000 or 50,000 readers who come back over and over, and a much larger pool of people who hit the site once from an outside link and then never show up again. (epolitics.com)