It just means that attorneys must approach logo development and branding with the understanding that their marketing and client building strategies will necessarily be different than those of large retail companies. (customlegalmarketing.com)
In my previous life I worked for large retail companies within their e-commerce department. (biggerpockets.com)
You must sell a service that only a certain percentage of the population will ever need, and you do not have the same ability to manufacture demand as large retail companies like Nike or Apple. (customlegalmarketing.com)