In latter case, your units increase because of reinvestment. (unovest.co)
In the latter case, unsuspecting consumers are instructed to call a 900 number to claim their prize. (cnbc.com)
Giants like Ford, McDonald's and Starbucks have all made strategic resets: in the latter case, CEO Howard Schultz's famous «Valentine's Day Memo» of 2007 decried the «watering down of the Starbucks experience» that had resulted from rapid expansion, and urged a return to the «romance and theatre... the intimate experience» of the barista's relationship with the customer. (canadianbusiness.com)