"Launch games" refer to video games that are released alongside a new gaming console or platform, typically to coincide with its initial introduction or launch. Full definition
This title, unlike the other sports launch games for the system, really is able to sell itself via its graphics. (metacritic.com)
There has already been a huge list of launch games revealed for the 3DS, despite the fact that we do not yet know when it will come out. (snackbar-games.com)
Right now we're completely focused on launching the game on PS4 / PS4 Pro, and making sure the game is as good as possible on these platforms. (blog.us.playstation.com)