A launch party is a celebration or event that marks the introduction or unveiling of something new, such as a product, business, or project. It's a way to showcase and promote the item or venture to the public or target audience. Full definition
I was blown away by the turnout last night at the book launch party for Some Girls. (jillianlauren.com)
Share your experiences with book launch parties and your book launch and book signing questions below, as comments. (blog.publishedandprofitable.com)
The next night we went to the actual launch party of the furniture line, so I can't wait to share about the furniture and my own furniture plans in an upcoming post. (theinspiredroom.net)