The phrase "launch title" refers to a video game that is released alongside a new gaming console or platform. It means that the game is available to play right when the console or platform is introduced to the market. Full definition
What do you think of the alleged launch titles for Switch? (segmentnext.com)
Slightly annoyed that these were advertised as launch titles and you're not making any mention to that but oh well... I'll still buy them when they come out. (tomorrowcorporation.com)
With the list of launch titles getting more and more amazing, I need to start to plan my budget. (tomorrowcorporation.com)