In - sourcing: For many law firm marketing departments, in - sourcing content projects will put too much of a strain on the limited human resources available. (jaffepr.com)
Some large law firm marketing departments will do this for you. (htmlawyers.com)
Rather than try to control everything centrally (as they used to do), the thinking in most law firm marketing departments is: «we will coordinate the larger firm - wide initiatives such as Chambers, and leave individual attorneys themselves to manage LinkedIn, SuperLawyers, Avvo, and others.» (393communications.com)