Much of the focus of legal ad campaigns has been personality based, with a view to hiring a specific lawyer to get you out of some type of trouble you're in. (canadianlawyermag.com)
When legal ads fail to produce a response, the content itself is usually to blame. (netaff.com)
Traditional legal ads might tell a whole story about a law practice's background, big settlements and go - getting lawyers. (netaff.com)