From panties (MeUndies) to mattresses (Casper) to hair dye (eSalon), these companies pitch themselves as legitimate threats to business as usual, able to provide a better - designed, higher - quality product and customer experience for a fraction of the cost. (inc.com)
This served a purpose when our cavemen / cavewoman ancestors faced legitimate threats of starvation, attack by another tribe, or being an appetizer to a large animal. (lawyerist.com)
Games journalism has legitimate threats against it — but a blue - haired indie developer is not one of them. (cubedgamers.com)