The phrase "licensee name" refers to the name of a person or company that has been given permission or a legal right to use or distribute a product, service, or intellectual property owned by another party. Full definition
For example, take a controlling individual whose legal name is Robert Smith, and whose licensee name is Bob Smith. (recbc.ca)
If Mr. Smith wishes to continue doing business using his registered licensee name, he should choose c) Bob Smith Personal Real Estate Corporation as the personal real estate corporation name. (recbc.ca)
Bob Smith Personal Real Estate Corporation (licensee name of the controlling individual registered with the Council + «personal real estate corporation»). (recbc.ca)