It's usually special game bundles and limited edition consoles in fancy colors. (nintendotoday.com)
Xbox Takes Racing to the Next Level with the exclusive Forza Motorsport 3 Super Elite Bundle Forza Motorsport 3 to be bundled with limited edition console including 250 GB Hard Drive, more storage space than ever before LONDON — 17 September 2009 — Xbox 360 today announces the release of the ultimate entertainment experience for petrol - heads and racing fanatics, the Xbox 360 Forza Motorsport 3 Super Elite Bundle. (vg247.com)
It was also announced that the PS3 will be getting an exclusive GTA V limited edition console bundle, which comes with a themed GTA V headset. (plusxp.com)