The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic. (toprankblog.com)
So my modest suggestion to law firms is this: don't email any content unless it comes with a clear, obvious link to a web page where the content can be found. (stemlegal.com)
Give hiring managers a private link to this Web page, (for that company's eyes only!). (careerdigital.com)