In 2004 they gave away a dozen bikes to kids, who participated in a «Read to Ride» literacy campaign with the local library. (treehugger.com)
It is notoriously difficult to teach adults skills that do not have an immediate impact on their everyday lives, and many literacy campaigns in other countries have been much less successful. (newscientist.com)
For a first draft, the financial literacy campaign is a good start to offering discussion points for parents and teachers but it's missing a few key areas. (novelinvestor.com)