He's a Republican in a blue state with little name recognition outside his district. (wxxinews.org)
From the get - go, the candidate faced an uphill battle as a political - unknown with little name recognition facing an incumbent mayor. (therealdeal.com)
And Barnes & Noble's Nook has little name recognition in the UK — Waterstones would effectively have to build the Nook e-reader brand up from scratch. (theverge.com)