I think they're on target with their blogger relations advice, particularly their emphasis on working with local blogs. (epolitics.com)
Once you've identified a few local blogs and mommy bloggers, spend some time reading their posts and learning what they write about. (petbusiness.com)
To get the word out we work with players, with local radio, local key influencers, we find podcasts and other local blogs and tell them what we're doing. (inc.com)