In February of 2014, USDA issued a proposed rule on the implementation of local school wellness policies under the Healthy, Hunger - Free Kids Act of 2010. (aap.org)
The bipartisan Healthy, Hunger - Free Kids Act of 2010 mandated that the USDA set guidelines for what needed to be included in local school wellness policies in areas such as setting goals for nutrition education and physical activity, informing parents about content of the policy and implementation, and periodically assessing progress and sharing updates as appropriate. (foodpolitics.com)
She writes: In order to prevent co-marketing of junk foods in schools, the USDA can include in its rule for local school wellness policy implementation a definition of marketing that includes product packaging and an express exclusion of copycat snacks. (thelunchtray.com)