The phrase "looking phone" refers to someone checking or staring at their phone, possibly searching for something or using it for entertainment. Full definition
You can get better looking phones with better cameras and features for the same price or less. (digitaltrends.com)
The device is for the Indian customers who want a good looking phone with decent specs without spending too much. (dealntech.com)
It has a smaller, lower resolution screen at 5.5 - inches, but is a great looking phone with at least as much (if not more) power and performance. (digitaltrends.com)