More reputable people may then tell similar untruths: some confused, or misremembering, or misguided, or mobilized by the media, or browbeaten by enthusiastic police or prosecutors or therapists; others opportunists who see little risk and lots of upside in a venture that someone else has boldly opened. (firstthings.com)
As Grieve and his team weighed the costs and benefits, they began to realize that it would make more sense for them to be in a high - cost market with lots of upside sales potential than in a sluggish region with low overheads. (canadianbusiness.com)