When Obama preyed upon the emotions of low information voters, many on the right were critical not just of Obama and his insubstantial campaigns, but of the uninformed, ill - informed, and misinformed voters who flocked to him in ignorance. (thedailyjournalist.com)
Obama's message was aimed at persuadables and (very dishonestly) toward low information voters. (firstthings.com)
Plus the electorate will have less low information voters than in 2008 or 2012, which tends to mean the electorate is more republican. (nystateofpolitics.com)