Banks are already held in low regard, so the change is going to be attributed to something sinister, self - serving or incompetent. (money.stackexchange.com)
So if we can at least acknowledge that brands matter — even to law firms — why is the idea of branding held in such low regard? (slaw.ca)
One example of this research is a 2012 Towers - Watson study of 50 global companies, comparing those with low regard for sustainable engagement strategies versus those with high regard for such. (inc.com)