A billboard is an extreme form of «interruption» marketing that, generally speaking, has a very low return on investment. (legalmarketingmadeeasy.com)
Although pension funds or bank deposits, as less risky investments, would have been better options to equities, they yield lower returns on investment. (fintechworld.com)
The drawback is you get slightly lower return on investments than the person you decided to copy. (7binaryoptions.com)