This would tend to drive economies of scale lowering unit costs which can increase margin or keep prices in alignment with client requirements. (slaw.ca)
Device and accessory sales decreased 44 % to $ 21 million on lower unit sales and lower average selling prices. (diginomica.com)
The growth of traditionally - published e-books has slowed, while independently and self - published e-books are seeing faster uptake due to their typically lower unit price. (goodereader.com)