When given the choice between a slightly cheaper ETF with low trading volume and a more expensive ETF with high trading volume, most investors go with the more traded fund. (mutualfundobserver.com)
Though, the number is expected to grow when more and more investors realize about the benefits of lower trade fees. (coinstaker.com)
There is also less turnover in ETFs than in most actively managed funds, resulting in lower trading costs and fewer taxable events, such as capital gains distributions. (indexologyblog.com)