As you evaluate what design elements are most important, it's also a great opportunity to involve your already loyal consumer by utilizing social media. (inc.com)
Relationship brands typically lead to strong customer loyalty, and loyal consumers turn into repeat buyers and brand advocates. (entrepreneur.com)
They must also have a validated proof of concept in terms of being able to get into an established retail channel, have a good velocity of sales and generate loyal consumers. (fooddrink-magazine.com)