What makes it so irresistible today is its lucrativeness. (religion-online.org)
First, the record number of 37 contestants in the election demonstrates the lucrativeness of the governorship position in a country where political positions are considered a path to wealth. (punchng.com)
The Public Advocate started mentioning nail salons early on because of safety issues but I think that customers must have observed something about the lucrativeness of nail salons and it ended up on the govt's radar somehow. (thelodownny.com)