Sure, Steve Jobs once called $ 199 the magic price point, but that was for the iPhone and was, essentially, the arbitrary entry - price point he set for industry - leading smartphones. (mashable.com)
A fascinating article that I am delighted supports my long held estimate of the magic price point. (evilgeniuschronicles.org)
Analysts and industry insiders have always said that $ 99 is the magic price point for wide - range e-reader acceptance and you certainly have more options now that are closer to that cost range. (lifewire.com)