The phrase "mainstream traction" refers to something becoming popular and widely accepted by the general population or mainstream society. It means gaining considerable attention, support, or success among the majority of people. Full definition
Slowly but surely, cryptocurrency is gaining mainstream traction. (dailybitcoinnews.com)
More important, it will increase the winning company's exposure in the market for voice - activated devices, which are gaining more mainstream traction. (bloomberg.com)
There are many stars that need to align in order for these platforms to gain significant mainstream traction. (ibtimes.com)