Major pharmaceuticals firms also engage in research and development, but tend to focus more on manufacturing and marketing an existing portfolio of drugs than the typical biotech firm. (investopedia.com)
Examples of major pharmaceutical firms include Novartis AG (NVS) and GlaxoSmithKline plc (GSK). (investopedia.com)
$ 73.9 BILLION Average amount spent yearly on «marketing and administration» by 10 major pharmaceutical firms from 1996 through 2005, according to a report from the University of Quebec at Montreal. (discovermagazine.com)