We don't have the marketing budgets that are given to traditionally published authors and we don't have the industry contacts to get our books into the hands of major reviewers. (srsilcox.com)
The last real advantage that traditional publishers have is an «in» with major reviewers, which can get your book a great deal more publicity. (madgeniusclub.com)
Big publishers may send these out to major reviewers at the LRB or NY Times, but you can give ARCs to bloggers in your genre, members of your writing group, or followers on Twitter. (millcitypress.net)