I was at the Simon mall location in Glen Allen, VA this morning and my friendly rep handed me the below brochure -- (aroundtheworldineightydollars.com)
[32] The North American release of Dragon Quest IX was heavily promoted by Nintendo - the company ran commercials featuring Seth Green in theaters and on television, [33] featured Dragon Quest IX for two weeks on Nintendo Week, and sponsored special Dragon Quest IX events at select GameStop, Best Buy, and Simon Mall locations from July 31, 2010 through August 2010 where players could obtain exclusive downloadable treasure maps. (en.wikipedia.org)
Many have selected Taubman properties for their first mall locations and the debut of their newest concepts. (taubman.com)