There are plethora of men style blogs on the web. (deepufashion.info)
They would hire large, Mad Men style, marketing firms that would devise large scale marketing campaigns that would then run via radio, newspaper, television, etc.. (editionguard.com)
Then, I opened my wardrobe and I saw this pretty, light blue, striped men style shirt hanging on the corner. (sparkleandthecity.com)