"Market entrants" refers to new companies or individuals that enter a specific market or industry to offer their products or services alongside existing businesses. Full definition
It's striking to note the enthusiasm of the new market entrants for online legal services as compared to the relative resistance from the mainstream profession. (newlawjournal.co.uk)
New market entrants in technology have a tendency to come out with guns blazing, promising their ability to cut out enormous amounts of waste as reason to adopt them. (siliconhillslawyer.com)
As new market entrants and regulators play an increasing role, a revised division of responsibilities between the government and industry players needs to be defined. (iea.org)