The phrase "market entry" refers to the process of a company or brand entering or expanding into a new market with its products or services. Full definition
She also worked as a management consultant for many years, focusing on new market entry strategies and organizational development in the telecommunications sector. (cueartfoundation.org)
It can also be used to help decide on the method of market entry and to assess potential profitability. (tradeready.ca)
That didn't strike me as pro bono at all, but rather as a clever marketing entry into a growing market. (legalblogwatch.typepad.com)