Primary Mortgage Market Lenders, such as savings and loan associations, commercial banks, and mortgage companies, who make mortgage loans directly to borrowers. (hzcu-mortgage.org)
Not identifying a financials product's core market: Commercial loan brokers routinely try to market a lenders product without properly identifying the market or demographic that it serves. (commercialcapitaltraining.com)
Even though I am not the capital markets lender and I am the commercial broker I want to know their capability and what they are trying to do. (biggerpockets.com)