To your specific points — I was trying to say that small market publishers should chose either to tackle the international eBook sales or stay out of the way. (eoinpurcell.com)
It's becoming possible for even the mass market publishers to bypass print altogether and easy access to the e-book path to glory seems to create another tier in the scenario. (alanrinzler.com)
This type of book, however, could fit under either a Christian or a general market publisher, therefore it is often called a crossover book. (castlegatepress.com)