He saw an opportunity to apply big - data algorithms to social media data sets to feed market research surveys with data about potential customers including their location, gender, and age. (sciencemag.org)
Organized market research surveys from customers to obtain feedbacks on sales techniques, follow - up methods and quality of after sales service (resumetemplate.org)
Qualtrics offers online market research survey software based on the work of Dr. Smith and it had a particularly smart business model. (businessinsider.com)