The phrase "marketable asset" refers to something that has value and can be readily sold or traded on the market. It is something that is in demand and has the potential to generate profit or be exchanged for something of value. Full definition
By highlighting your product's most marketable assets, your audience will see how your value differs from the rest. (entrepreneur.com)
An energy - efficient home will save you money now, which can be applied to other updates, and is a more valuable and marketable asset in the long run. (hgtv.com)
Effectively managed portfolio assets, and strategically identified and evaluated financial capacity of borrowers, determined marketable assets and assigned value of bank - owned property. (resumemycareer.com)